Accelerating the New Macho
As players stride onto the pitch at the World Cup in Brazil later this month, they will enter hand-in-hand with a child. Kids have become the brand of one of the most competitive global sports. The iconic FC Barcelona even sports the UNICEF logo on its jerseys.
This is one example of how men who have historically been symbols of toughness are embracing a new archetype of manliness—one in which they care for their kids, are sensitive with their partners, and share power without losing respect. A “new macho” is emerging, and change is spreading. A 2013 Pew Research study on the “new American father” illustrates several examples…
Read Michael Feigelson & Lisa Witter’s blog on Stanford Social Innovation Review.