Why we need to talk to babies more

The baby diaper market — led by Proctor & Gamble and Kimberly-Clark — is projected to reach USD 52.2 billion by 2017. As the market grows, so does the investment in technology. In a recent article about the industry, Lauren Coleman Lochner paints a portrait of scientists in lab coats using saline solution to identify ‘pee-points’ on the quest for a perfect diaper. No leaks, no rash. As fathers, we appreciate this commitment to excellence, but we also have a simple, inexpensive, low-tech request to the CEOs of the leading diaper producers — help us remember to talk to our babies.

Read Michael Feigelson & Marcos Nisti’s blog on World Economic Forum.