Through a partnership between Hop! Media Group in Israel and the Bernard van Leer Foundation, the Magic Moments and Beautiful Moments campaigns used a variety of channels – including social media, television and partnerships with organisations such as supermarkets – to inspire parents to turn everyday activities into bonding experiences with their children.
This case study draws lessons from the campaigns about how to inspire behaviour change at scale.
Hop! developed an interdisciplinary partner network with over 30 organisations that engage with and/or empower parents. Working with partners was intended to enable the campaign to reach more parents and to reinforce the messages of the campaign through different channels. The involvement of these partners has meant that organisations that usually would not be involved in early childhood development, for example travel organisations or supermarkets, have become new players in the field.
We commissioned this case study with RAND Europe as part of a series that explores successful advocacy initiatives for the early years.
This collection of five case studies from RAND Europe sheds light on the power of advocacy for early childhood.
