Supporting parental behavioural change: Multichannel and cross-sector campaigns in Israel

A partnership between Hop! media group in Israel and the Bernard van Leer Foundation, the Magic Moments and Beautiful Moments campaigns used a variety of channels – including social media, television and partnerships with organisations such as supermarkets – to inspire parents to turn everyday activities into bonding experiences with their children.

This case study draws lessons from the campaigns about how to inspire behaviour change at scale.

We have commissioned an ongoing series of case studies on our partnerships exploring ways to take services for babies, toddlers and caregivers to scale.

Our partnership with RAND has produced a series of case studies on successful advocacy initiatives for the early years. See this Lessons Map for a matrix describing common themes and elements across all five cases for achieving impact at scale, despite different contexts.

Browse all Management case studies here.